One of the EU’s main antitrust arguments against Google is that it purposely reduces the value of its commercial tech for customers as a way to improve its own products by comparison. Parsons is also cited as “PMC Chair of the Prebid Addressability Framework.” (Call it the PAF, c’mon.) PMC stands for “project management committee.” “The DAA certification is an important step in bringing improved transparency and accountability to digital advertising,” according to a statement by Criteo Chief Product Officer Todd Parsons in the release. The review will cover RampID and LiveRamp’s Authenticated Traffic Solution (ATS), the product publishers use to collect emails and PPIDs … I mean UIDs … or, wait, AMIs. What are some other AMIs? Well, LiveRamp operates the largest graph of AMIs with its RampID (formerly IdentityLink, which went by IDL … a tough loss for the TLAs).Īnd, wouldn’t you know it, LiveRamp is the first vendor to agree to the DAA AMI certification.

Hang on to your hat: PRAM, the “Partnership for Responsible Addressable Media,” which is supported by the IAB, WFA, ANA and some other TLAs, transitioned governance over AMIs to the DAA back in February. Guess we just don’t have enough three-letter acronyms (TLAs) in ad tech. It’s not a common term, at least not yet, although you may know them by a different name. If you haven’t heard of AMIs, don’t worry. The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT. Standard PAF pickups had 5000 or so turns of wire on a bobbin and a DC resistance of 7.5 kΩ.Here’s today’s news round-up… Want it by email? Sign up here. PAF pickups can usually be identified by their look: they have two internal coil bobbins under a 1.5' x 2.75' metal cover with one bobbin having a row of six adjustable pole pieces, with the other bobbin having non-adjustable pole pieces. Since it took more than four years to get a patent number, the unnamed pickup had been dubbed 'PAF' by many guitarists during the period the application was pending, and this name continued even after the patent had been issued. A patent was eventually issued on July 28, 1959. After that, Gibson Les Pauls were equipped with these new pickups, with a sticker on a bottom plate of a pickup that said Patent Applied For. Gibson and Seth Lover first filed a patent on the design on June 22, 1955. The strange name of the pickup was not intentional. While the first humbucker pickup in use, and issued a patent, was actually the Gretsch Filter'Tron pickup prototypes, designed by Ray Butts in 1954 at the request of Chet Atkins for his Gretsch 6120. It is commonly mistaken for the first humbucker pickup due to Gibson's popularity and the earlier patent filing date. or just PAF is the world's second humbucker guitar pickup, invented by Seth Lover in 1955 as an engineer for Gibson and began use in mass production guitars in 1957.

Paf reading acronym